NEW YORK, Aug. 21, 2025 /PRNewswire/ — XSET, the world’s fastest-growing pop-gaming media and youth culture brand, is joining forces with Samsung, one of the largest and most innovative technology conglomerates, to spotlight Samsung’s newly unveiled Galaxy Z Fold7—first introduced at the Samsung Galaxy Unpacked event on July 9. This dynamic collaboration builds upon the momentum of their successful partnership earlier this year, further uniting two trailblazing brands at the forefront of culture, gaming, and technology.
At the heart of this campaign is a two-part streaming series featuring standouts of XSET’s powerhouse roster of female talent—Fraanticc, Moxie, Nina, Regsita, and Daya. Through their influence and authenticity, these creators are providing a deeper look at Samsung’s Galaxy Z Fold7, fusing product exploration with personal storytelling and gameplay, while giving fans a chance to get their hands on an exclusive, limited-time only, XSET x Samsung Galaxy jersey.
With the first stream having kicked off on August 4, hosted by Fraanticc, fans experienced a nostalgic journey as each streamer revisited the games that ignited their passion for gaming, now with the best devices. Fans also received a deeper look into each creators’ journey as females in the creator space as they share their personal experiences on stream. Plus, viewers got an immersive firsthand look at Samsung’s Galaxy Z Fold7’s standout features—including a larger yet sleeker display and the ultra-fast Snapdragon 8 Elite Processor, designed to elevate mobile gaming to new heights.
“This isn’t just a brand partnership — it’s a cultural moment. What we’ve built with Samsung is something truly bespoke, rooted in authenticity and driven by shared values. Supporting the XSET Queens the way Samsung has? That’s not lip service — that’s commitment to real storytelling, real representation, and real impact. You don’t fake this kind of alignment.” said Nick Nocera, Partner, Chief Revenue Officer at XSET.
“Our partnership with XSET was designed to show what happens when you combine the best gamers with the power of Samsung Galaxy — you don’t want to miss these streams,” said Simon Callen Head of Partnerships at Samsung Electronics America. “We’re excited to show everyone what’s possible with the brand-new Galaxy Z Fold7, packed with our latest innovations, so gamers can compete at all levels, whether they’re on the go or relaxing at home.”
“It’s such an honor to work with such a trusted and well-reputable brand that’s also focused on empowering women like me. Galaxy Z Fold7 have been a game changer for my content creation and gaming, so I can’t wait to show my fans why I love this device so much. It’s going to be a great 2 nights of fun, honesty, and exploration!” said Jaya “Fraanticc” Homan
This partnership doesn’t just highlight cutting-edge technology—it also champions representation, storytelling, and empowerment. By intersecting innovation, gaming, and education, XSET and Galaxy are setting a new standard for inclusivity in gaming, while celebrating the origin stories of some of the most respected female talent in the industry.
About XSET
Founded in 2020, XSET is the world’s fastest-growing pop-gaming media and lifestyle brand built for the next generation. Blending gaming, music, sports, fashion, and entertainment, XSET is a content and cultural force setting new standards for creativity and authenticity in next-gen youth media.
About Samsung Electronics America, Inc.
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us
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SOURCE XSET
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