The Official Sunscreen of the US Open returns with on-site education, free skin checks, athlete ambassadors, and new Roblox integration to inspire the next generation of tennis fans to protect their skin
NEW YORK, Aug. 25, 2025 /PRNewswire/ — La Roche-Posay, the dermatologist-recommended skincare brand and leader in advanced sun protection, is proud to announce the renewal of its partnership as the Official Sunscreen of the US Open through 2029. The extended agreement underscores the brand’s deepening commitment to promoting sun safety in sports and further cements its leadership in the global sun care market.
Since the start of the partnership in 2022, La Roche-Posay has worked alongside the US Open Tennis Championships ("USTA") to educate tennis fans and players alike on the importance of photoprotection, particularly in a sport where both athletes and spectators are exposed to up to eight times more harmful UV rays due to the hours spent outdoors. Skin cancer remains the most common cancer in the United States, with 1 in 5 Americans developing skin cancer by the age of 70, yet only 11% of people wear sunscreen daily.
"We’re incredibly proud to extend our partnership with the US Open for the next five years, a move that reflects both our ongoing commitment to photoprotection and our dedication to the sport of tennis," said Rachelle Mladjenovic, General Manager of La Roche-Posay USA. "Whether you’re a professional athlete or a passionate fan, time in the sun comes with risks. Our goal is to make sun safety second nature both on and off the court through education, free sunscreen distribution, and by providing free skin checks from board certified health care professionals."
On-site at the 2025 US Open, fans can visit the La Roche-Posay Sun Safety Booth at the USTA Billie Jean King National Tennis Center for:
- Complimentary sunscreen samples to encourage proper application and reapplication
- Free skin checks from board-certified healthcare providers
- Sun safety education from dermatology experts
- Rally Against the Sun interactive tennis game where fans can challenge the ultimate opponent, the sun itself
In a historic first for the brand, La Roche-Posay will bring its sun safety mission into the gaming universe with an exclusive debut inside Roblox’s "US Open: Champions of the Court" experience. From August 21 – September 1, players can enter a fully immersive Club La Roche-Posay-themed zone within the virtual Champions of the Court world where players will be directed to complete quests connected back to the day’s UV Index and collecting enough sunscreen scattered throughout Champions of the Court, to unlock limited-edition user-generated content (UGC) drops. This interactive experience is designed to blend the thrill of gameplay with La Roche-Posay’s core mission: raising awareness around photoprotection, engaging a wide audience in a dynamic digital environment, in tandem with the brand’s continued partnership with the USTA.
The 2025 US Open begins with Fan Week and runs through Sunday, September 7th.
La Roche-Posay products can be purchased at CVS, ULTA, Target, Walgreens/Duane Reade, Rite Aid and online at www.laroche-posay.us, Amazon, Dermstore, LovelySkin, SkinStore.
ABOUT LA ROCHE-POSAY
Recommended by 100,000 dermatologists worldwide[1], La Roche-Posay’s mission is to offer life-changing dermatological skincare. La Roche-Posay offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments. At the center of the brand is the exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core ingredient in its skincare formulas known for its soothing and antioxidant properties that is sourced from its Thermal Center in France, the first Dermatology Center in Europe. The products are developed using a strict safety and formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety with over 750+ studies and 25 years of extensive research, even on sensitive skin. For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram, and TikTok.
ABOUT USTA
The US Open Tennis Championships, ("USTA") is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization, it invests 100 percent of its proceeds in growing the game. It owns and operates the US Open, one of the highest-attended annual sporting events in the world, along with approximately 100 Pro Circuit events throughout the U.S., and selects the teams for Davis Cup, Billie Jean King Cup, and the Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting tennis and education programs nationwide to benefit under-resourced youth through the National Junior Tennis & Learning (NJTL) network. For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter (X) and TikTok.
ABOUT ROBLOX
ROBLOX is building the future of play as the premiere user-generated online gaming platform, with over 15 million games and experiences created by users. Virtual explorers come to ROBLOX to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment. ROBLOX is accessible from all popular mobile devices, computers, Xbox and now VR. For more information, please visit www.roblox.com
1 Skin Cancer Foundation (skincancer.org)
2 Key Statistics for Melanoma Skin Cancer (cancer.org)
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SOURCE La Roche-Posay
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